A piece of heirloom jewelry often represents and is present for our greatest moments, and can be passed down to children and grandchildren who build upon its history. Simply choosing the perfect piece is the foundation of this heritage. I absolutely love what I do and I look forward to connecting with you to share in this unforgettable experience.

As a private jeweler, I am able to directly access and purchase the highest quality of gemstones, pearls, watches, and estate pieces without the overhead of the most prestigious retailers. With a keen sense of beauty and value, combined with my talented team of craftsmen and designers, I deliver unparalleled service and quality at a significant savings to my most discerning clients.

We are about to embark on a wonderful journey together. A purchase as significant as a precious gem can be daunting. I am here as your expert to explore the world's finest stones and jewelry - and to make the process memorable and fun.


margot friend

I was born and raised in Los Angeles. My love of this profession began in high school while working in retail jewelry. I realized my true passion for diamonds, gemstones and pearls and began advanced studies to become a graduate gemologist at the Gemological Institute of America. Upon completion of my studies in 1983, I traveled and lived in Europe, further developing my skills and knowledge of Gemology.

My career continued at Shreve & Co., one of the oldest and most trusted jewelers in the U.S. During my years there, I established a discriminating clientele and developed my network of gem suppliers, importers and designers worldwide.

With an educated and astute eye, vast experience, solid relationships and an enthusiastic desire to provide the finest products to my loyal clientele, my highly personal business has grown exclusively as a result of reputation. After nearly three decades, I now enjoy working as a family jeweler to a second generation of longtime customers.

My greatest joy is to serve as a trusted consultant, guiding you through the exciting process of choosing the right piece for any special occasion - from engagement rings to anniversaries and all celebrations of life.


Please enjoy your personal tour through some of the most exceptional pieces in the world. These represent almost 30 years of working with my most discerning clients, producing heirlooms in celebration of life.


I am available by appointment only at my Post St. salon at the Shreve Building in San Francisco. I am also happy to meet at your home or office, if more convenient.

I welcome your call or email to begin this journey. It starts with a personal connection. While I do not work with everyone, I hope to meet you and that the stars align for us.


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Kind regards, Margot Friend